For Joseph O'Connell, Logistics Operational Project Manager at HelloFresh, DELIVER Europe is valuable because it creates space to step outside day-to-day operations and look at logistics challenges from a different perspective.

Speaking at DELIVER Europe 2026, Joseph explained that HelloFresh is a global meal kit provider, with his team focused on the UK region. Their work centres on getting customer orders from production sites to the customer door, bringing together process, people and technology in a fast-moving operational environment.

That complexity makes industry exchange important. At DELIVER Europe, Joseph found meaningful conversations with peers facing similar challenges, including discussions around process improvement, technology and how to keep improving the customer experience.

He also highlighted the value of meeting people from the same fast-moving consumer goods environment. For logistics teams, hearing how other companies approach similar problems can create useful moments of self-reflection and new ideas to bring back into the business.

Sustainability is another important part of the HelloFresh brand. Joseph explained that the business works to simplify its supply chain and reduce its impact, including through local partnerships that help ensure waste is used in the right way and directed to the right causes.

His key takeaway from DELIVER Europe was the value of perspective. By stepping away from current projects and engaging with different companies and technologies, Joseph expects to return to his team with new ideas, potential partners and a clearer view of how to tackle operational challenges.