Matthias Lindtofte, Head of Business Solution at Homerunner, has a clear mission: simplify transport management so brands can scale without bottlenecks.

Speaking from DELIVER Europe, Lindtofte emphasised how the Homerunner platform removes layers of friction in both technical integration and carrier procurement.

“We take away the complexity — whether it's IT integrations with TMS, ERP or WMS systems, or handling shipping agreements. Our goal is to make it all easier.”

SIMPLICITY THAT DRIVES SCALE

Homerunner acts as a middleware transport management system (TMS) — sitting between retailers and logistics providers to streamline everything from carrier selection to system integration.

“We amplify the number of transport companies a client can work with — and simplify how they access and manage those agreements,” Lindtofte explained.

It’s a model designed for scalable growth, helping retailers expand their delivery reach without increasing operational burden.

TARGETED CONNECTIONS, REAL VALUE

For Lindtofte, DELIVER’s matchmaking format provides unmatched sales efficiency.

“From a sales perspective, it’s perfect. You can visually see your target audience, go straight into dialogue, and have deep, relevant conversations.”

Unlike traditional expos where chance encounters dominate, the DELIVER platform ensures each meeting is purposeful — connecting vendors directly with ideal customer profiles (ICPs).

“Sometimes you get those unexpected gems — clients who seek you out. That’s when the magic happens.”

PUSH AND PULL STRATEGY

Lindtofte sees DELIVER as an opportunity to drive pipeline both ways: pushing key internal sales priorities while responding to active buyer interest.

“You can go in with an agenda, but also remain open to demand you didn’t expect. That dual dynamic is really valuable.”

For Homerunner, that means smarter conversations and higher conversion — all in a curated setting that saves time and delivers results.