For Ion Ciorici, COO of Ideal of Sweden, DELIVER has become a recurring part of the company’s ecommerce growth journey.

Speaking at DELIVER Europe 2026, Ion described Ideal of Sweden as one of the early ecommerce companies and one of the most loyal supporters of DELIVER. Having attended the event nine times, he has seen it as a valuable opportunity to stay close to the latest developments across ecommerce, packaging, warehousing, freight and technology.

For a fast-growing ecommerce business, staying ahead of the market has been essential. As Ideal of Sweden expanded into new markets, including outside Europe, DELIVER gave the team access to new partners and solutions that could support that growth.

Ion explained that previous DELIVER meetings helped the company move quickly from discovery to action. In some cases, conversations from the event led to major agreements being signed within a month, including solutions connected to Switzerland and wider pan-European operations.

He also highlighted the strength of the meeting format at DELIVER Europe 2026. For Ion, the number of meetings was higher than ever, and both retailers and vendors arrived better prepared. That preparation helped accelerate discussions, clarify opportunities and move potential projects forward more efficiently.

For Ideal of Sweden, DELIVER is not only a place to meet suppliers. It is a platform for understanding where the industry is moving and identifying the next transformation opportunities for the business.