For Joeri Kuik, VP Supply Chain at MediaMarktSaturn Group, supply chain transformation is about building a fulfilment model around the customer.

Speaking at DELIVER Europe 2026, Joeri explained how MediaMarktSaturn is moving from a legacy store-centric network towards a more customer-centric fulfilment model. The goal is to create a seamless experience for customers while also building a network that is scalable, efficient and integrated for the business.

That transformation is not only about internal operations. Joeri highlighted the importance of working closely with vendors, technology partners, process partners and logistics service providers to fulfil the customer promise.

For MediaMarktSaturn, DELIVER Europe provided the right platform to share that journey with the wider industry. After years of building and evolving the network, the event created an opportunity to explain the transformation, exchange ideas and connect with partners and peers.

Joeri also reflected on the importance of collaboration in the current market environment. In a period shaped by geopolitical pressure and operational complexity, he sees human connection and business exchange as more important than ever.

For him, DELIVER Europe is valuable because it brings together the partners, peers and industry leaders needed to move retail supply chain transformation forward.