For David Scheffrahn, Vice President of Sales at Ocado Intelligent Automation, DELIVER Europe stands out because of the quality and relevance of the conversations.

Speaking at DELIVER Europe 2026, David explained that Ocado is widely known in the UK as a grocery ecommerce retailer, but has also built a significant technology stack over more than 20 years. Through Ocado Intelligent Automation, that technology is now being offered to other companies looking to improve their operations.

For David, the strength of DELIVER Europe is its meeting model. Ahead of the event, both attendees and exhibitors can define the kinds of conversations they want to have, helping match suppliers with relevant retailers and ecommerce companies.

That makes the event more targeted than a traditional trade show. Instead of walking the floor and hoping to find relevant conversations, participants can identify valuable meetings in advance and use their time more efficiently.

David also highlighted why Ocado Intelligent Automation returns to the event each year. Market conditions change, brands move through different stages of growth and new companies attend each edition. DELIVER Europe creates an opportunity to meet those businesses at the right time and understand where automation technology can support their next phase.

For retailers, David sees the event as a highly efficient way to explore the market, meet relevant suppliers and have focused conversations in a short period of time.