BUZZ, ENERGY — AND FOCUS

According to Jamie Spencer, Vice President of Sales for EMEA at Ocado Intelligent Automation, something’s shifted at DELIVER Europe this year.

“I think the buzz around the event has really changed,” he said. “There’s more energy, more people — and more importantly, more people arriving with clear objectives and real challenges they want help solving.”

It’s a shift that’s directly impacting outcomes.

DEEP EXPERIENCE, FLEXIBLE AUTOMATION

Spencer emphasises that Ocado isn’t just about automation. With over 20 years of experience in managing fulfilment strategies, the company sees its role as both a technology provider and a strategic advisor.

“Today we’re showcasing some of our larger-scale automation, but also our more flexible, scalable options,” he explained. “We’re not a business you have to go big with. We can evolve as your business evolves.”

MATCHMAKING THAT DRIVES VALUE

A key differentiator of DELIVER Europe, Spencer noted, is its approach to matchmaking — particularly the ability to pre-qualify meetings.

“For us, that drives real focus,” he said. “We get the chance to understand a retailer’s pain points before we even sit down with them. That means we can spend the actual meeting talking about how to solve those problems — not just who we are or what we do.”

That level of preparation, he argues, is what makes the meetings meaningful and memorable — and far more likely to lead to successful follow-ups.

MOVING FROM TRANSACTIONS TO TRANSFORMATION

For Ocado, the goal isn’t just transactional. It’s transformational.

“Everyone comes away from those 30-minute sessions with something of value,” Spencer said. “It’s not just networking — it’s about enabling smarter, more strategic decisions that help retailers build better fulfilment experiences.”