For Arne Jeroschewski, Founder & CEO of Parcel Perform, AI commerce is no longer a distant concept. It is becoming a real operational shift for ecommerce merchants.

Speaking at DELIVER Europe 2026, Arne described Parcel Perform as an AI commerce operating system, helping merchants prepare their logistics integrations, customer experience and post-purchase operations for both human shoppers and AI-led commerce journeys.

He highlighted how quickly the industry is changing. While many consumers are already using AI as part of their shopping behaviour, Arne believes the ecommerce industry has not yet fully embraced what this means for merchants. His message to retailers was clear: AI commerce is coming, and businesses need to prepare.

Arne also reflected on the value of DELIVER Europe as a commercial forum. For Parcel Perform, the event offers access to senior stakeholders and decision-makers in a setting that allows for deeper, more useful conversations. Rather than short booth interactions, the meeting format creates space to understand retailer use cases, show product developments and explore potential partnerships.

DELIVER Europe 2026 was also a moment of recognition for Parcel Perform, which won the Game Changer Award. For Arne, the award reflected the company’s ambition to help shape the future of AI commerce and support merchants through a new phase of ecommerce transformation.