Nicole Mazza, Chief Commercial Officer and Co-Founder of Relay, sees one clear problem in the world of eCommerce logistics: retailers being forced to choose between cost efficiency and delivery quality. And she’s on a mission to end that false trade-off.

“Any retailer that wants to grow needs to think about a partner that doesn’t compromise on quality just to reduce cost,” said Mazza. “Relay is building the most efficient delivery network — but also one with the highest quality of service.”

FRUSTRATION-FREE COMMERCE

Relay’s core mission is simple yet bold: remove friction from commerce. The company believes that delivery should accelerate growth, not hinder it.

“We’re here to make goods move more freely between people,” Mazza explained. “You shouldn’t have to give up great service to scale effectively.”

This approach resonates strongly with eCommerce players looking for agility without sacrificing the customer experience.

DELIVERING VALUE AT DELIVER

Reflecting on her experience at DELIVER Europe 2025, Mazza didn’t hesitate to call it the key event in the European logistics calendar.

“It’s the place to meet all the key industry people in one go. For us, it’s the second year attending, and we love it.”

Mazza especially praised the matchmaking system, which enables back-to-back, high-quality meetings with hard-to-reach stakeholders.

“Imagine how long it might take to get in front of some of these decision-makers under normal circumstances,” she said. “Here, you meet them all in one place.”

WHERE QUALITY MEETS GROWTH

Relay’s value proposition is clear: enable eCommerce expansion without sacrificing delivery excellence. And DELIVER provided the perfect setting to reinforce that message with retailers hungry for better options.

“This is where the best conversations happen,” Mazza concluded. “It’s not just about selling — it’s about solving real problems together.”