Luke Batton, Sales Director at Relay, is clear about the brand’s purpose: to disrupt outdated eCommerce logistics networks and build smarter, retailer-focused solutions.

“Relay is a disruptor. We’re doing things differently,” said Batton. “Legacy networks were fit for purpose once — but the landscape has changed. Retailers need more flexible, responsive delivery models now.”

BUILT FOR MODERN RETAIL

As eCommerce evolves, particularly with the rise of marketplaces and consumer-to-consumer sales, Relay is positioning itself as a next-gen logistics partner for retailers who want agility and performance.

“Consumer demands are evolving fast. If you’re still delivering with old systems, you’re already behind,” Batton noted. “Relay is all about operating smarter — that’s where we win trust.”

DELIVER AS A CATALYST FOR GROWTH

At DELIVER Europe 2025, Batton found real value in the format: structured, 1-on-1 matchmaking that leads to deeper conversations — and real business potential.

“The highlight is definitely the one-on-one meetings,” said Batton. “We’re having early, deep discussions with retailers we wouldn’t usually reach — and it’s already leading to follow-ups.”

RECOGNISED BY THE INDUSTRY

Relay’s recognition at the event at the DELIVER Vendor Awards was another standout moment.

“It’s a testament to the team back home in the UK,” Batton said proudly. “We’ve worked hard to build a gamechanging product, and this award from retailers — the voice of the industry — means a lot.”

As eCommerce delivery models continue to evolve, Relay’s presence at DELIVER reinforced their commitment to being not just another carrier — but a true logistics partner built for the future.