For Freya Le Fevre Werner, Senior Operations Coordinator at Rugvista, DELIVER Europe is valuable because it connects directly to the full supply chain.

Speaking at DELIVER Europe 2026, Freya explained that her role spans outbound logistics, checkout solutions, payment solutions and work with the customer service team. That makes the event relevant not only to one function, but to several areas involved in creating a better ecommerce experience.

Rugvista is focused on optimising the full operational flow, and DELIVER Europe brings together many of the partners and solution providers connected to that challenge. Freya highlighted the value of meeting both current partners and potential new partners in one place.

She also noted that the event makes it easy to relate to the people in the room. Unlike broader fairs where attendees may come from many unrelated departments, DELIVER Europe brings together people who understand similar operational challenges and can speak in practical terms about how to improve them.

For Rugvista, the value extends beyond one team. Freya expects to take insights back across inbound logistics, outbound logistics, checkout solutions, freight cost management and customer service.

That cross-functional relevance is what makes DELIVER Europe useful for retailers looking to improve the full flow of their operations, from checkout through to delivery and customer experience.