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05 Jun 2025

HOW SKYNET ENABLES RETAIL GROWTH IN AFRICA AND THE MIDDLE EAST

Mauk Dudok van Heel, Managing Director | Skynet E-commerce Solutions

As global commerce becomes increasingly borderless, retailers are seeking the right partners to navigate complex and underserved markets. That’s where Skynet comes in — and according to Managing Director Mauk Dudok van Heel, DELIVER Europe 2025 was the ideal place to showcase their approach.

“Skynet is a worldwide network — we have hubs in all countries in the world,” said van Heel. “What makes us different is our flexibility. We can offer our own last mile, or plug into local hero last mile partners.”

This hybrid model gives Skynet a strategic advantage in solving one of logistics’ most persistent challenges: last mile delivery in hard-to-reach or high-friction destinations.

UNLOCKING NEW MARKETS THROUGH FLEXIBILITY

Skynet’s strength lies in helping retailers access Africa, the Middle East, and other complex markets where traditional logistics networks often fall short.

“Customers really want to go into Africa or the Middle East,” van Heel noted. “We are pioneers in helping them open up these new markets.”

The problem, he explained, isn’t the high-volume destinations like the Netherlands, Germany, or the UK — it’s the difficult, lower-volume routes that still matter strategically.

“Transport directors spend 80% of their time on just 20% of their volumes,” he said. “We help take away those pain points and turn them into growth opportunities.”

THE POWER OF DELIVER'S MATCHMAKING

Like many exhibitors and attendees, van Heel praised the structure of DELIVER and its ability to connect the right people in a short amount of time.

“The matchmaking is great. It’s very easy to get in touch with the right people,” he said. “It works efficiently — and that makes a huge difference.”

For a company built on agility and custom-fit solutions, DELIVER offered Skynet both the platform and the partnerships to keep breaking new ground — one last mile at a time.

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DELIVER MIDDLE EAST