At DELIVER Europe 2025, UPS executives Clara Rojas (Marketing Director for Benelux & France) and Jadwiga Trela (Director of Sales & Solutions, Benelux and France) sat down to share their reflections on the event — and why this format is redefining how partnerships are built.

“The best part was the atmosphere,” said Trela. “We saw familiar faces — partners we already know — but also so many new ones. It all happened in just one day. It’s a great environment for real conversations and discovering new supply chain trends.”

That dynamic, high-energy environment wasn’t just anecdotal. The pair highlighted their participation in curated roundtable discussions on sustainability and last mile delivery, calling them “very interesting conversations” that are actively shaping logistics innovation.

But the event was more than just talk — UPS was there to showcase something new.

LAUNCHING GLOBAL CHECKOUT

“We’re here promoting our new product: Global Checkout,” said Rojas. “It helps merchants go international easily, with guaranteed landed costs for recipients. That’s a game-changer.”

This solution bridges digital and physical networks, allowing UPS to manage the supply chain end-to-end. For brands looking to scale globally, particularly in Europe, simplifying cross-border commerce is a major value proposition — and DELIVER proved to be the ideal platform to share it.

‘SPEED DATING’ THAT WORKS

“I call it speed dating,” Trela joked. “As a sales director, I know how many hours it takes to drive between meetings. But here, in one day, in one place, you can meet people you’d never reach otherwise. It’s lovely — and incredibly effective.”

That sentiment was echoed by both speakers: it wasn’t just the density of meetings, but the quality that stood out.

“Top brands were reaching out to us,” added Rojas. “They wanted to meet with us — not the other way around. That’s impressive.”

With a packed day of meaningful discussions, product visibility, and relationship-building, UPS’ experience at DELIVER Europe 2025 reflects the value of strategic events done right.